2020 Council Recruiting Kickoff

Unit leaders are encouraged to watch the recruiting kickoff webinar from July 28 (registration is required). Additional information about our 2020 initiatives can be found below.

Watch the Kickoff Video
Download the Slide Deck

National Recruiting Webinars

Watch the National Recruiting Webinars happening this summer to help get ready for recruiting. These regular, one-hour sessions will cover topics important to recruiting in 2020.

Past 2020 Webinars:

June 9: Fall Recruitment Video | Slide Deck

June 24: School Access and Peer-to-Peer Recruiting Video | Slide Deck

July 9: Tech Edition –, Invitation Manager Video

July 16: Scoutbook 101, “Who’s Zooming Who?” Video | Slide Deck

July 23: Geofencing, Search, Social Media, Peer-to-Peer Recruiting Video | Slide Deck

August 6: 10 Recruiting Ideas in 10 Minutes, Local PR, Brand Center Video | Slide Deck

August 25: It’s Not Too Late: Five Things You Should be Doing Now Video

September 30: Restarting Webinar Video | Slide Deck

October 14: Restarting Webinar Video | Slide Deck

Is Your Unit’s Pin Up-to-Date and Accepting Online Applications?

BeAScoutpinmap is THE tool for families to find your Scouting unit and register online, so it’s critical to make sure your unit’s BeAScout pin is accurate. Your unit should also enable online registration if it hasn’t already.


Who Can Update Your Unit’s BeAScout Pin?

Your unit’s “key-3:”

– Unit Leader (Cubmaster, Scoutmaster, Varsity Coach, Crew Advisor, or Skipper)

– Unit Committee Chair

– Unit Chartered Organization Representative

Online Registration and Updating Your Unit's Pin

Free Digital Facebook Advertising for Units!

Starting in August 2020, the Cradle of Liberty Council will cover the cost of targeted (geofenced) Facebook advertising for the first 200 units in the council that submit their recruitment event information using the online form below.

  • The council Facebook page ( will be utilized to create and boost (advertise) events.
  • Ads will run for up to 14 days prior to your event. If your recruitment event is submitted 14 or less days prior to its start, ads will run for as as many days as is feasible.
  • Your event will be geofenced around the physical location in which it is held, or the physical address of your regular meeting location or chartered organization if your event is virtual-only.
  • While your unit is encouraged to have more than one recruitment event, the council will only cover the cost for one (1) event.
  • The council will not cover the cost of advertising through other Facebook pages or platforms.
Submit Your Unit's Recruitment Event

Your unit is also encouraged to run its own social media promotion. It’s free or very inexpensive depending on what you’d like to do. To find out more, including what geofencing is all about, please check out the links below.

Resources from the July 23, 2020 National Recruitment Webinar on Geofencing, Search, Social Media, Peer-to-Peer Recruiting:

Watch the Webinar
Download the Slide Deck

Useful Scouting Wire Articles:

Using Geofencing to Reach More Families
How to Use Social Media to Spread the Word about Scouting


Our goal is to have every current youth and adult member invite at least one new person to join Scouting!

Why I’m a Scout Video Contest

Share why you’re a Scout on social media to spread the word! Scouts with the most likes on a single post win great prizes!


Here’s how it works:

  • Contest is for COLBSA youth participants only (Cub Scouts, Scouts, Venturers, Sea Scouts, and Explorers).
  • Youth need to get parent/guardian approval prior to posting and participating.
  • Posts must be made August 1 to August 31, 2020 extended through September 30, 2020!
  • Submissions must be posted on Facebook, Instagram and/or Twitter. Submissions from other platforms will not be accepted.
  • Posts for youth under 13 must be done through a parent/guardian social media account.
  • Videos shouldn’t be longer than 60 seconds; try to keep them to 30 seconds or less.
  • Posts must include the following link and hashtags to qualify:
  • Once posted, complete the brief online form below with the Scout’s name, unit, link to the post(s), and parent/guardian contact information.
  • Likes from multiple posts on the same or different social media platforms will not be combined to determine winners.
  • Make sure the post is shared far and wide!
Enter the Contest (starts Aug. 1)


Overall Most Likes:

Apple iPad

10.2” Wi-Fi 32 GB • $329 Value

2nd & 3rd Most Likes:

Apple AirPods

With Charging Case • $159 Value

4th & 5th Most Likes:

$75 Amazon Gift Card

6th & 7th Most Likes:

$50 Amazon Gift Card

8th & 9th Most Likes:

$25 Amazon Gift Card

Most Creative:

$25 Amazon Gift Card

Get a Free Recruiter Patch!

Recognize currently registered Scouts who recruit a friend(s) with a Recruiter Strip for their uniforms. Include any Scouts who recruited a new Scout since July 1, 2020. Submit names of recruiters and the Scouts who were recruited through the online form link below and we’ll get you the patches free of charge! Must submit by November 30, 2020 in order to receive patches. Patches will be mailed to unit leader of record in December. Only registered Cradle of Liberty Council youth are eligible to receive a patch.

Recruiter Patch Incentive Submission Form

Unit Recruitment Planning – Important Questions To Ask

  • What does our unit have planned for recruiting?
  • Where do our members come from?
  • Is our unit planning for Family Scouting?
  • Where do we plan to recruit?
  • How do we plan to recruit?
  • Who is helping our unit recruit?
  • Where can our unit look for help?
  • How many new members do we need?
  • Who has contacted our dropped Scouts?
  • What is our unit membership plan?
  • Who is our unit membership chair?

How to Put Scouting on the Map with Google

Your unit can also harness the power of Google to promote and recruit.

Watch the Video

Unit New Member Coordinator (NMC)

Sustaining strong membership in a unit depends not only on having new members join the unit, but also on engaging youth and their families in the unit experiences so that they feel welcomed and want to stay. The role of the New Member Coordinator is to ensure that both keys to success take place.

The New Member Coordinator (NMC) position has been designed to:

– Be a FUN and engaging position.

– Form relationships with new members and their families.

– Use a team approach by encouraging more than one NMC in a unit, allowing them to tailor their work to individual interests/expertise, as well as to recognize the particular needs of the unit.

– Fit every type of unit, every age level and every program.

– Be recruited and supported by key unit leadership.

– Be provided with training both online and face to face.

– Be mentored by the district membership chair and become part of the district membership team.

– Be visible and easily identifiable at unit gatherings by their Welcoming smiles and their BSA “Welcome” logo that they display and wear on an activity shirt, on a hat or vest or in some cases, a pin on a field uniform.

NMC Resources


Printed Materials
Please contact your district membership chair or professional to order the following materials, or submit your unit’s sign-up event here and we’ll contact you to make arrangements. If possible, please allow at least five (5) days for production.
– Fliers (Cub Scout, ScoutsBSA  & Venturing): Full-color 8.5×11″ fliers can be printed to promote your unit’s recruitment activities. Fliers can be distributed and posted in schools, community centers, kindergarten and after-school programs, pizza shops, and any other appropriate venues in your community. Cub Scout and Boy Scout fliers available in a bilingual version (Spanish/English) as well.
– Posters (Cub Scout, Scouts BSA & Venturing): Full-color 11×17″ posters are available in the same designs as the flier
– Yard Signs: 16×26″ polybag yard signs with stakes to display in front of your unit’s meeting location or in other prominent spots in the community.

Event Resources

Are you planning to have a table at a community or school event?
Want to make a professional first impression with new families?
Branded materials are available for your unit to reserve subject to availability.

See below for a list of item available to reserve, click here to reserve on or more of these items:

– 6′ x 2′ Banners

– 6′ Teardrop Banners

– Table Covers (suitable for 6′ or 8′ tables)

– 10′ x 10′ Pop-Up Tents

Need something that you don’t see here? Let us know!